Create a local communication campaign for the ptoject both online and offline and create a media exposure that would ensure a good visibility of the project.
After creating the communication idea (A happy life, at home) we createad the media plan and the campaign. We used local buses to promote the project, local radio, local targeted Google Search Ads and Google Display Ads, Facebook Page and Facebook Ads.
66,325 visits on the website, with 53,328 unique visitors. 151,763 pageviews on the website, 2,3 pages/session with an average duration of 1,20 minutes.
The project had a very good visibility and people started to be interested in the offers, and soon after the campaign sales started coming in.