Create a new image campaign for 2014-2016, on the same strategic platform.
We decided to explore the insight that inspired our first image campaign, and to take it further into an area where family is placed at the center of the communication. The tag line, Tasty meats for happy meals is a direct continuation of the brand communication at it builds for the next stage.
This image campaign has sustained a growth of 300% of the sales and the brand notoriety. The campaign was featured in-stores, on billboards, on delivery cars and in magazines.