Type of project: Social Media & Facebook Activation
Create an activation that would present the our range of products and also convey the communication strategy: more than a simple store, a storage where you can find the best international ingredients for international receipies.
We have created an activation that would invite people to find a different secret ingredient everyday and to post a receipe including that ingredient. We also had a media partnership with www.ecuisine.ro to promote the application.
The activation was in place for 10 days, and over 3000 people played the game.