CIF – Stains War

Client: Unilever

Brand: CIF

Type of Project: Social Media Activation

Year:2013

Brief

We need the application to draw attention to our page and to create engagement at post and page level. The application must attract likes on the page so that our messages can reach a higher number of persons. The application must feature multiple CIF products and also present the usages that they can have. We must create brand awarness and engagement using a simple mecanic that will make users come to our page again and again.

Solution

In order for a user to play, they have ot like the page, and once a user complets a game, we is required to share the application in order to play again. Also, at the end of every game, the application posts on the users wall. The time will be prompted in real time, giving the user a chance to play again for a better score. The object of the game is to select a CIF product, and to keep specific objects that the product chosen cleans away from stains as much as possible. If a stain touches the object the CIF logo appears and if touched, cleans the object.