The client asked us for a cost effective sales campaign that would micro-target a high end selection of potential consumers.
We have researched the potential group of consumers, created an extensiva data base, then created a special personalised direct mail campaign that woul be memorable and would drive potential consumers to the location.
Firstly, we have identified the potential target. 150 top female lawyers from Bucharest. Secondly we have designed a personalised letter to each lawyer inviting them to the store.
Thirdly we have designed a special envelope that would express the creative approach andthe fashion statement that Address Concept Store is offering.
The entire direct mail was then hand made by our design team and delivered to all the lawyers by a personal delivery man.